Hi I'm Steve, the creator of Pure Stick
Around 25 years ago in my teens I became obsessed with fitness, which later lead to my passion for health, wellness and longevity. This early passion for fitness lead to me building and running a large health club, training clients and just having fun with my thousands of like minded happy members.
Over time my focus started to shift to marketing and natural product development. For the next 15 years or so I spent my time in the natural and organic product world developing and marketing health and wellness products with a minor focus on the fitness market.
By my late 20's I was a card carrying closeted granola crunching wanna be hippie and head over heals in love with all things natural. By this time I had removed most of the conventionally toxic products from our house with my equally health crazy wife Christine. This included eating organic or locally grown produce and meats from our Mennonite farmer friends. We also swapped out most of our day to day consumables like soaps, removing plastics, whole house water filtration, largely removing most processed foods, natural toothpaste, making our own moisturizers and beauty products, you get the idea.
The one store bought product we could never replace though was our deodorant. Being active people we sweat a lot, and if not careful, we stink a lot, which is exactly what happened to us with every natural deodorant we tried. I prayed for success, but still stunk.
By chance I stumbled upon an old school grandma knows best formula from Europe. "Note this was before the internet really existed like it is today so this was really difficult". In the early days Pure Stick was a cream. You'd put it on your finger tip and rub it into your armpit. It worked great but I hated rubbing the thick white cream on my pits and then having to scrape it off my fingers.
Finally after about 10 years the stick format was created. After constant urging from friends that also suffered from crappy natural deodorants, I decided to launch Pure Stick rather than keep it as a family secret.
I hope you enjoy it and much as we do.
Steve, founder and creator of Pure Stick